Lyrics Logic Lullabies

brand identity. logo design. web content.

For the logo I chose two different font types: calligraphy font for the words Lyrics and Lullabies (associated with art, creativity and complexity); and a basic sans serif font for the word Logic (associated with simplicity and straightforwardness) – all handwritten and converted into the digital version.

The inspiration behind the colour scheme and style were a wooden cabin in a forest, winter season, and a husky; hence the slightly faded dark brown background, contrasted with grey-ish white, the addition of snow particles and some grunge texture.

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